Human-Centered Design meets ICT/RT towards Creating Shared Value

Towards Human-Centered Design

The consequence of taking customer orientation serious is to integrate them right at the heart of value creation – in new product design and development. The transitions in innovation management during the last years allow us exactly to that in a more resolute way. By democratizing knowledge and information the social media revolution strongly supported the dissemination of concepts such as ope...

Creating Shared Value

Creating Shared Understanding through Collaborative Design

Complex design problems require more knowledge than any single person possesses because the knowledge relevant to a problem is usually distributed among stakeholders. Bringing different and often controversial points of view together to create a shared understanding among these stakeholders can lead to new insights, new ideas, and new artifacts. New media that allow owners of problems to contri...

A New User-Centered Design Process for Creating New Value and Future

Creating a Value-Centered Culture to Drive High Performance